Wayne Pacelle: "The Humane Economy" | Talks at Google

i'm wayne Pacelle ii and i've been privileged to serve as president and CEO of the Humane Society of the United States headquartered in Washington DC for the last eleven years and I've been with the organization for the last 21 years I used to be the chief political and communications person and my colleague Josh balk is here he helps run our Farm Animal Protection Department and he also has created a company now in this area a food company called Hampton Creek which is the fastest growing food company ever in terms of its sales and certainly its impact on sector of industry that company is producing a plant-based alternative to eggs and the product is already in tens of thousands of stores it's being picked up by the biggest food companies and Josh just did that on his side time with with hsus so what I wanted to do today is give you a little bit of a picture of what the animal protection cause is about but also to talk to you about some of the themes of the upcoming book that I'm working on they'll be out March called the humane economy where essentially I'm arguing that we're in a revolutionary moment in terms of our human relationship with animals and that part of the driving activity is entrepreneurialism and innovation making many forms of traditional animal exploitation obsolete and that we're going to have new options and opportunities that are going to require no sacrifice for us but that are going to upend many conventional uses of animals so the opening slide here of course is kind of the archetypal example of what I think of as the humane economy which is whale watching the United States used to be the greatest whaling nation in the world greatest not in terms of best but greatest in terms of largest and ships would leave the port you know ports and mainly the East Coast and that Tucket and New Bedford and ply the world to oceans and kill fin whales and right whales and humpback whales and exploit them for their oil and their blubber but of course then there was a huge innovation in terms of petroleum which made whale oil obsolete our values began to progress we used to think of whales as just these things we began to recognize that are the largest creatures who have ever lived on the planet and maybe we should start to protect them so we as a nation went from this incredible you know industry we're mansions and big buildings were built around the whaling economy and now the whaling ships are just in museums if you go to net Tucket you can go to the whaling museum but you won't see any US whalers in operation and I think that is an indicator of what's going to happen in so many other sectors of the animal use economy so just a quick word about the humane site of United States we're one of 25,000 animal protection organizations in the United States with the largest of them but there are local humane societies there SPCA's there are thirteen or fourteen thousand animal rescue groups whether they're doing feral cats or they're doing dog rescue by breed there may be st. Bernard rescue or Chihuahua rescue there are hundreds of wildlife rehabilitation facilities all around the United States then there are groups that focus on farm animals through groups just to voter to that or animals entertainment or there are groups to protect black bears or mountain lions there's this incredible pluralism that exists when it comes to our relationship with animals it's reflected in so many different organizations which collectively are really in the marrow of our culture now there is just no question that animal protection sensibilities are part of our American ethos and increasingly the global ethos in terms of the human relationship to animals and nature anyway so we do protect all animals which was the reason for slide that we're not just about dogs we're not just about cats or not just enough forces we're about all creatures they all matter in this world and we want to be their advocates we've been around for a little more than 60 years and this is the chair of the board starting the organization and the humane movement really got its start in the period right after the Civil War so after the United States dealt with this great moral problem of slavery people began to think about our responsibilities to animals and most social movements are born out of crisis there's a terrible circumstance that warrants people of conscience to rise up and do something and the environmental movement really began in the 1860s with this hyper exploitation of nature as we were conducting our West or westward expansion in the United States and we were liquidating the Buffalo and the elk and the wolves and all of the other creatures and there some people said no we've got to place limits on this and George Perkins Marsh wrote a book called man and nature in 1862 and you saw the beginning of a conservation ethic which a couple of decades later was really typify by Theodore Roosevelt but around the same time we also saw the humane movement organizing and the biggest form of abuse was the abuse of horses in cities we were this agrarian economy but we began to see new immigrant communities and we began to aggregate ourselves in these bustling cities of Philadelphia New York and other cities and people were using horses for transportation and people were overworking horses they were beating horses they were overloading horses and Henry Bergh for one in New York and New York socialite said we have got to stop it and he formed the ASPCA the American Society for the Prevention of Cruelty to Animals and then in the late 1860's and 1870s there were similar groups created in different communities all around the United States so the Humane Society nights came many years later it actually spun off from another organization and the the chairman of the board said driving us to organize was the feeling that the American Humane movement needed a National Society that would stand absolutely on humane moral principles an organization that would unequivocally vigorously adamantly oppose any and every kind of Cruelty no matter by whom committed and without concern for who might be offended or alienated the notion was that there were lots of local groups and we're doing critically important work in their communities most of it rescue but who is going to address the root causes of Cruelty rescuing while vital because animals are in crisis inevitably addresses the symptoms of a problem what is the cause or the impetus for the exploitation in the first place if you're just rescuing the victims after they're injured in some ways you're late and you're also not getting it why the circumstance exists that's producing this terrible condition for animals so one of the big precepts that we operate with is you cannot rescue your weight of the crisis for animals think about our world and how many animals there are we've got a hundred and seventy-one million dogs and cats in our homes they're anywhere from ten to a hundred million feral cats roaming outside in the United States in the u.s. we raise nine billion animals a year for food seventy billion worldwide the seven billion people in the planet for every one of them there are ten farm animals there are billions of wild animals countless countless billions of wild animals of hundreds of species I think there are eight thousand species of birds there are thousands of mammal species and then when you go to other categories or classifications of animals there are thousands more of them animals youth entertainment they're used in science reason wildlife management they're using food and agriculture they're used in so many different domains if we were really good and spent our resources very effectively maybe we could rescue five or six or seven hundred thousand animals in a year but by working to change the way institutions operate and getting animals out of circumstances where alternatives now exist or making things more humane we can affect the lives of billions of animals so we at the Humane Society the United States more than any other organization take a highly strategic approach to how we confront this human relationship with animals and at base level it's not so much that we talk about animal rights it's a common term that people use animal rights a lot of people debate between animals have natural rights do we confer them upon animals we kind of sidestep that entire question because really it's about us it's not so much about the animals I mean yes we have to understand that animals are conscious they're thinking they have feelings they have families they value their lives as much as we value our lives but it's we who are doing these things to these animals it's more about us than it is about them so rather than talk about animal rights we talk about human responsibility how do we handle the immense power that we have over other creatures you know we we hear of this term asymmetry in defense in international relations that the United States has an asymmetrical relationship to other countries because we have all this power well we have an asymmetrical relationship with animals we hold all the cards they are at our mercy we can do anything we want to them because we are so much more powerful than we are think back to that period when we were liquidating these wildlife species in the 1860s a hundred and fifty years ago we had that power there were forty to sixty million Buffalo that were roaming the midsection of the North American continent we dropped the numbers to five hundred in the span of about three decades we wiped out billions of passenger pigeons in the span of 40 years the last one died in captivity in 1914 so even then a century ago we had the power to liquidate entire species wipe them from the planet imagine now what we can do with our technology so it's really about who we are so these are the four areas in which we work we do rescue indirect care because as I said animals are in crisis we've got a whole range of programs where we come to the aid of animals second is we do public awareness and education because so many people care about animals but they don't know what problems afflict them we need to educate people about what's going on and also to provide solutions so people of conscience can act we also try to shape the laws because laws are designed in a civil society to maintain order but they're also designed to reflect our values they're the rules of the road for a civil society and when it comes to animals we need standards a tiny percentage of people in a society of 320 million people can create a lot of havoc look at Michael Vick and dogfighting or other people involved in dogfighting you could have just 10,000 people involved in an enterprise like dogfighting and victimized hundreds of thousands of dogs so we must have rules to set a baseline standard that folks can't violate and it's not just a matter of our personal preference there are lives at stake you're shielding vulnerable creatures from cruelty and abuse which is a core value in our society and finally and I think this is really the theme of what I wanted to talk about today is our corporate reform work obviously Google and the many companies that are associated with Google have been part of this incredible information and technology revolution the last 20 years the last quarter century I mean it's reshaped our entire economy that's what we need for animals that's what we're trying to drive and you're gonna see today how so many companies are really at the leading edge of a revolution in our human relationship to animals in nature but those are the four legs of the table on which all of the activities of the Humane Society of the United States and its affiliates stand and again you know one of the great things about our work at the Humane Society's we don't have to invent a social concern for animals you know the book that that you may have passed by and walk in here I wrote a book called the bond where I argue that we humans have an instinctive relationship to other creatures kids you see it I mean when when you were all kids at one point I imagine right kids have this connection to other creatures to me it's manifest by kids being fascinated by animals on TV they have animals as toys 90% of the images and kids books are animals there are so many different expressions of this which I'll talk about a moment but people love animals we start with that we have a head start in the fight to help animals and we're now spending more than 60 billion a year on our dogs and cats 171 million dogs and cats in our home so you can get all sorts of things you know there are spa treatments for animals now and there's organic food and there's so many different expressions of this love and appreciation and most people consider them part of the family we also love to see wildlife we have a whole network of national parks National Forest Bureau of Land Management lands we've got state parks we've got city parks even in the kind of greatest expression of human civilization and physical and architectural development like New York City right in the middle the city is our Park the planners designed it that way because we're connected to nature even when we have tall skyscrapers we still want to be around nature we're the first country in the world to have created a National Park 1872 Yellowstone er now it's been emulated throughout the world there's a network of national parks all throughout the world because it's a tonic to our soul we need to be in nature it's part of who we are because for 99 percent of human history we were living in pre agricultural settings we were tribal societies the tribal societies had an intimate knowledge of the animals in the forest they knew when they bred they knew what they were like they knew the floral Kingdom as well nature is built into every one of us and I argue in my book that it really is a sort of Biophilia a love of nature that's built into into each one of us and it's manifests with all the wildlife watching that goes on as well but you know it's it's broader than that we have two-thirds of American households as I mentioned have a pet 91% of people consider their pets to be members of the family ninety-five percent of us agree it's important to me that farm animals are well cared for because the way that we interact with animals more than any other is our plates the average American eats 31 animals a year so think of 320 million people times 30 or 31 that's 9 billion animals that's how you get that total most of them are chickens because they're small if we ate jazz beef would be a smaller number of animals because they're larger and they go farther but you eat a piece of a chicken it's like a third of a chicken and that accounts for this enormous number of animals used for food production in our society but even with that people want to see those animals more humanely treated than they are as I mentioned lots of people watch wildlife this is an interesting chart in 1985 just a few years before I got to the Humane Society this was what the legal situation looked like with three types of animal cruelty states that had felony level penalties for dog fighting and anti dogfighting laws in general States had anti cockfighting laws with felony level penalties that states they had a general animal cruelty statute where malicious cruelty was treated as a felony you can see that just a small number of states had these statutes in 1985 I mean really a patchwork about 10 12 states with felony level penalties for dog fighting smaller number with cockfighting and a very small number with felony cruelty we said it that you may say this can't stand I mean if we're going to advocate for animals there must be a baseline standard with cruelty so we have methodically gone state-by-state and now this is what the map looks like we have filled out the map this notion that animal cruelty is wrong is now universal it's now treated as a serious crime to be malicious and to be cruel toward an animal you can go to jail you can be fined and really one of the things that we're doing at the Humane Society of the u.s. is saying okay if animal cruelty is wrong if this is a moral problem how do we logically apply anti-cruelty principles in a world where animals are embedded in so many different aspects of our life and in the economy they're used for food they're used in science wildlife are all around us are using the pet trade they're using an entertainment if this notion is meaningful and it's sticky we've got to more logically apply the principle so that's really what we're engaging in at the organization and this really leads to this notion of a disconnect we say that we love animals we have all that pet keeping and wildlife watching we've anti-cruelty laws most people just just about every decent person's not gonna say it's okay to be cruel to an animal yet we live in a world where there's so much exploitation I mean we have this tangled contradictory even schizophrenic relationship with animals and that's the cultural and economic climate in which we're operating right now as we do our work at the Humane Society think of pets we love our pets yet we have 10,000 puppy mills in the United States churning out dogs for the pet trade keeping them other dogs and cages and confinement exposing them to extremes of heat and cold denying them vet care not providing proper socialization at a time when we're struggling with the local humane societies SPCA s and county and municipal animal care and control facilities to adopt out animals and stop euthanasia were still euthanizing 3 million healthy dogs and cats every year in the u.s. this is an image of a puppy mill many of these puppy mill operators used to be involved in agriculture they were pig farmers we got out of the business and started raising dogs and they adopt many of the same strategies and raising them they're kind of a production unit but there's a change happening in Petsmart and Petco as two big pet supply chains in the mid 1990s said we're not gonna stop we're not gonna continue selling dogs from pet stores from puppy mills at our pet stores we're now gonna partner with rescue groups and shelters and make dogs and cats available at our facilities and since that time more than 10 million dogs and cats have been adopted out through pet smart Petco outlets this is part of this new humane economy in fact in 2014 the largest private equity deal in the world was pet smart being purchased for more than seven billion dollars by a london-based private equity firm so the biggest global private equity deal was a pet store company quite an amazing change in the world there are other problems for dogs in the world and 20 million slaughtered in Asia for human consumption we've been working to stop this we're working with Chinese advocates to stop this on the ground in that country the images are horrifying if you go to our website we've got a whole video channel our teams have helped to shut down several farms we've actually brought a number of these dogs back in fact we've brought some of them to San Francisco recently several the farms were shut down and we adopted a bunch of them out through the San Francisco SPCA and a number of other local societies the use of animals entertainment many of you I'm sure heard some of you have watched the documentary blackfish one documentary exposing SeaWorld's mistreatment of orcas the history of capturing them from their pods in the wild bringing them into captivity high mortality rates very shortened lifespans and constant frustrations for animals that roam tens and tens of miles every day in the ocean they live in family groups where they stay with their family members for a lifetime there's one Orca of a Puget Sound who is estimated to have turned 106 recently I mean these animals are incredible they're the biggest predators in the world they're in a little tank at SeaWorld like a big swimming pool be like you and me living in a closet for the rest of our lives away from their family members eternally frustrated biting at the side of the pool scraping their face breaking their teeth and occasionally some of the trainer's get killed because they're so frustrated they lash out they get angry and upset just like we would if we were in a situation of deprivation if we were in solitary confinement what's amazing is so many kids other people respond at SeaWorld stock after one documentary was aired has gone down it was up well above 40 now it's less than 20 and CNN kept replaying this documentary and of course now people have access to things like YouTube and they can see this stuff we're really closing the gap between what people want and what happens because we're giving people information and Google and YouTube and others are part of that information revolution that's changing the way people are behaving because they have information they can act upon these channels of information delivery are crucial to building a humane economy because the basis of it is an informed consumer who's making choices in the marketplace to reflect these sensibilities and earlier this year something happened that I didn't think was gonna happen for another 10 or 20 years Ringling Brothers decided to give up its elephants and it's circus acts I mean this is a company that infiltrated animal wealth groups that spend tens of millions of dollars to defend its use of elephants they realized that its customers didn't want these elephants to be on chains 22 or 23 hours a day shuttled in boxcars to 120 130 cities a year the only time they get off the chains when they walk from there they're miserable holding place to the arena where they're gonna do a performance where they stand on their head where a hundred and eighty pound person is giving you a command to a five-ton elephant the only reason they do that is because they're in fear because they've been brutalized with a bull hook or other apparatuses or devices that cause them fear in fact the California Legislature just yesterday passed a bill to ban the use of bull hooks statewide in a key committee it's already passed one chamber we hope it's soon to go to the governor to stop the use of these bull hooks which are like a baseball bat with a sharp metal hook on the end and that's how they dominate the elephants and get them to do what they want other circuses like international circus after Ringling made this announcement March also said it's giving up its elephants so here's a cartoon where the elephant's our elephant is just telling the SeaWorld orcas hold on relief is coming we've got there's no species that's had a bigger impact on the American culture and the horse I mean horses changed our notions of time and space and allowed for westward expansion in the u.s. allowed for transport before the internal combustion engine we owe horses a great debt of gratitude yet we're shipping a hundred and fifty thousand horses a year from the US to slaughter plants in Mexico and Canada which slaughter the horses then shipped them to Europe and Asia for human consumption I mean just a very poor way to pay back horses for all that they've done for us in our culture we're working to stop that and we've gotten the Europeans to suspend horse meat imports from Mexico and we think that they may be doing it soon in Canada because these horses are coming off the racetrack they're coming out of working facilities they're there dosed with all sorts of medicines that forbidden for human consumption it's amazing the Europeans forbid us produced chicken pork and beef from getting from being imported into the EU because our American industrial farmers dose these animals with drugs that the Europeans consider to be unsafe yet we've got a hundred and twenty nine different drugs that are routinely used on horses that are not fit for human consumption here in the US the Europeans were finally we finally convinced them to better align their food safety policies for horses along with the other species that are consumed for human consumption and there's also a tremendous love affair that we have with wildlife especially elephants and we love elephants yet right now there's a terrible crisis going on with 35,000 elephants being killed a year principally for their ivory principally by militias and terrorist groups that are financing their terrorism by slaughtering elephants and selling the ivory you don't have a bank to rob if you're out in a rural area you can go slaughter elephants and translate ivory into cash and finance efforts to shoot up people at malls like the Westgate Mall in Nairobi or go to a school as they did in Kenya and slaughter 70 or 80 students the people doing the poaching are terrorists it's not just a poor African who is trying to get by and killing an elephant there is an incredible link that's well documented and we're fighting this on the ground but we're also fighting it in the US and China which are the two largest markets for ivory the reason that people are killing elephants is because consumers are placing value on the ivory we've got to stop the trade me ivory if we're going to stop the poaching in Africa and in terms of the humane economy I mean African elephants are ecologically the keystone species throughout so much of Africa I mean you protect the elephants you protect all the other animals and the elephants have this incredible impact on the vegetative community they can knock down trees they can create Savannah but they are also economic the keystone species for Africa millions of people throughout the world go to African countries to see elephants and and also rhinos and other great remarkable species prehistoric looking creatures it's billions of dollars so there's been all sorts of economic analysis that a living elephant is 76 times more valuable than a dead elephant I mean the humane economy is about realizing what the true economic potential of animals is and they're much more valuable alive than dead as we discovered with whales we now have a multi-billion dollar whale watching industry that in comparative terms would have dwarfed what whaling was when it involved killing of whales so that's the humane economy in progress now even China has announced that it's going to end the ivory trade this is a very very hopeful sign this announcement came just just a few weeks ago and there are other exploit forms of exploitation of wildlife the largest marine mammal slaughter in the world is the killing of harped and hooded seals on the Atlantic seaboard of Canada Prince Edward Island Newfoundland Labrador and 400,000 seals were killed for their pelts for fur not for local use these are not tribal communities these are these are folks who are going out killing the seals on the ice floes and then shipping the pelts all over the world so we took this on in 2005 and the white is the quota that was set by the national wildlife and marine authorities you know they could kill 335 thousand or they could kill 330 thousand four hundred thousand the blue is the actual kill because what we did as we started closing markets throughout the world we got the European Union to ban imports of seal skins we got Mexico to ban imports of seal skins we've gotten China to restrict it so now they have no reason to go kill the animals because the pelts are valueless and this year was the smallest seal kill in a generation and precisely because of our work in the global economy that millions of people are now aware of this in their saying they're not gonna buy it and politicians are saying we don't want it we don't want this cruelty to be associated with our commerce and the use of animals in laboratories is a very significant issue the United States has been the the last nation in the world to allow chimpanzees to be used in invasive experiments we did an undercover investigation at the largest chimp facility which is in Louisiana several years ago and since that time we've been campaigning to end the use of chimps and experiments and we're basically to that point now where the head of NIH which two years ago made an announcement with us that NIH is getting out of the business of using chimps and experiments that they're going to ship out for hundred of their government-owned chimps to sanctuaries over time and end the invasive experimentation on animals so dr. Heilig said pretty much everybody has gotten out or is getting out of research with chimps because now we have sophisticated ways to test medicines we've got sophisticated ways to test for toxicity without using a whole animal we have Oregon on a chip and we have computational tests and we have all sorts of innovative ways that are cheaper don't involve intense animal care and we can find out more reliable things by doing experiments in these ways or research in these ways and then the Fish and Wildlife Service Jane Goodall and I announced just at the end of June that all chimpanzees whether they're captive or wild they're gonna be classes endangered which means that they're used in film and commercials in the pet trade as well as in biomedical research is all going to be subject to very high levels of scrutiny now so a big revolution in our relationship with chimps and this issue of testing on animals you know for many many decades we've been test mascaras and lipsticks and and detergents and other household products and cosmetics on animals and labs we force-feed them where there's a test called the lethal dose 50 where you provides so much of a substance that half of the control group if it's 50 rabbits 25 of them die from poisoning half of them 50% is the lethal dose or we do the Dre's ie Rijn C test where we dip chemicals in their eyes and cause I mean imagine we get a little soap on our eye and we try to rinse it out and scrub it these animals have no way that they get to that are either there in you know some sort of stockade and we dump this concentrated product in their eye specifically to cause injury to them as a way of testing well now we're down to just about a hundred thousand animals used in our country we've got legislation in Congress called the humane cosmetics act to end this once and for all and we just got Europe to ban it in all 28 countries and we last year got India to ban it so 1.7 billion people in the global market now cannot even buy cosmetics tests on animals this is gonna change the way things are happening India bandit as I said last year and now all of these companies as part of the growing humane economy are saying no to animal testing and they're marketing their products by saying we're not testing on animals and this one here Cody you may have heard it in the news they just bought a whole bunch of divisions of Procter & Gamble the other day for several billion dollars they're already a non animal testing company and they bought P&G so this is the progress of the humane economy and fur I mean there's just no excuse to kennels for their fur we can make synthetic coats and natural fiber coats that are just as warm and just as stylish without causing animals to suffer in leg-hold traps or on fur factories there's just no point and this week we announced with last week we announced with Hugo Boss one of the major fashion companies a luxury brand that it is completely eliminating fur from it's collections we're negotiating with several other luxury brands now to get past this era of killing animals for their pelts there's just no need you can you know many of these faux fur garments are so authentic looking that you cannot tell the difference if you can't tell the difference then why would you kill 20 or 30 or 40 animals to stitch together their fur now all of these companies have made commitments on the first shoe so you can see in all different sectors of the economy corporations are now taking action and the biggest area as I mentioned is the rearing of animals for food you know we say that we love animals yet we're eating 9 billion of them a year and the conditions in which the vast majority of them are raised are so bad that it would and should turn the stomach of anyone with a conscience for other creatures I mean this is an image of an industrial Pig facility with sows in gestation crates this is the standard industry practice for the last 45 years to keep sows in place they have them in a two foot by seven foot cage where they can take one step forward and one step back that's it and they're there for four months which is their gestation period they're moved to another crate for just a short time they're almost immediately re impregnated put back in this crate so four seven eight nine ten successive pregnancies they're immobilized these are sociable herd animals that have a great nose that they used to root around in the ground and they want to move around and they want to play like other animals and they're living on a concrete slanted floor it's lighted in their space in between so the manure and the urine can fall into a lagoon beneath them and all that ammonia then comes up as water evaporates and they can't move I mean so I don't care if you're a vegan or vegetarian or an inveterate carnivore there's a problem with this I mean wherever you are in terms of your own dietary preferences this must stop and we're working to stop it this is unfortunately the attitude of the major trade association for the industry guy said in response to our campaign to end the use of the crate seized and so our animals can't even turn around for two and a half years I don't know who asked us South she wanted to turn around I mean you can look at these comments and you can look back at our history and see how men denied women the right to vote said oh well you know they shouldn't be able to vote they shouldn't be making policy decisions the same country that a chattel slavery and said that you know a whole race or a group of people should be you know conscripted into forced labor I mean we've done some really unpleasant things in our society but we've always as a society overcome these problems through reason and science and logic and reliance on our founding principles of in the Declaration of Independence and the Constitution of justice and equality I mean you cannot have terrible injustice to people and look back upon our founding documents and say that's consistent well I don't think we can say that we're in anti-cruelty society and tolerate this sort of behavior we've got to conform our behavior with our values and our principles there must be a realignment and it should be happening in agriculture as well and it is these are all companies that my colleague Josh bulk has negotiated with and his his colleagues and our hormonal Department negotiated agreements that all these companies to phase out the purchase of pork from operations like the one you saw that can find the sows in those crates this has just happened in the last three or four years when McDonald's we announced in a joint release with McDonald's in February or January 2012 that they were going to phase out the purchase of pork operations and all these companies with the exception a couple who proceeded like Whole Foods this is a major revolution and we've got to continue to propel it and the other area is the is the treatment of the hens used for eggs you know these hens are kept in battery cages there's small wire cages where six or eight birds are kept in a cage for their entire life 12 or 18 months and the amount of space that the bird has is 67 square inches of space under the industry voluntary standard now they're a bunch of egg production companies that keep birds in 48 or 54 inch allotments but again their standard their high standard is 67 square inches well this is an 8 and a half by 11 sheet of paper 8 and 1/2 times 11 is what 93 so 67 square inches is 2/3 the size of this sheet of paper this is the living space that the hen has for the 18 months that she's alive and she's in there with six or seven other birds so imagine if seven or eight of us were in a small elevator and we never got out I mean if we were in there for 10 or 15 minutes of that elevator gets stuck and we're jammed in there you better believe most of us are gonna go crazy imagine you're there for the day or for a month or for a year this is what we're doing animals raised for food I mean if you came you know from another planet and saw we were doing to these animals you say my god this is incredible we keep them as pets and we treat them as family members yet we're doing this to them for food production so California was the state that really started that some of you who've been in this state for a while may remember this we did a ballot measure in 2008 called Proposition 2 and this is the vote result for prop 2 the green there 58 counties in California the green shaded counties favored prop 2 and the red shaded counties opposed it but overall got sixty three point five percent of the vote to stop extreme confinement of laying hens breeding sows and veal calves got more votes than any their initiative in American history for far mentals so the public is waking up and I'm sure if you voted in that election this was Obama's first election the presidential election was on the same ballot you probably voted YES on this ballot measure because it made sense animals built to move should be allowed to move even animals raised for food deserves humane treatment and prop 2 took effect January 1st in a six-year phase and because it was so moderate it allowed the farmer six years to transition to more humane systems finally took effect this year and now we've worked with all of these companies really josh has in the last six months most of them have made announcements to buy only cage free eggs Starbucks has made a pledge Burger King we just announced Kellogg's and General Mills Hilton Hotels huge food service companies at Compass Group in air American Sodexo a big corporate revolution is happening on this front and if you shop at Whole Foods you'll see that Whole Foods is providing more information to consumers about animal products than any other company it's using a program called the global animal partnership you can see it here and they certify products and one to five plus so if you look for chicken or turkey you can get level 1 step 1 step 3 step 5 product if they've got it in and each of these levels conforms to a strict set of animal welfare standards so one is the is the is it is a more humane standard but it goes higher levels as the numbers go higher so five is the most humane and this is giving consumers more information we're hoping that the other big food retailers adopt this system it's not owned by Whole Foods Whole Foods had a role in developing it but this is a potential revolution in the market and of course the other revolution this by the way Whole Foods which is now a 16 billion dollar company now is is the principal gap selling company I mean products from Gap and already it's had an effect on I mean each year 290 million animals 2,600 farms so you can see the power of corporations when they make a decision it really ripples out and has a big effect and you know in the broader sense though there's no way we can continue to eat as much meat as we're doing in our society we're eating too much we have basically the highest per capita meat consumption in the world and it's not sustainable and Bill Gates on his on his Facebook page was talking about this issue and he said by 2030 the world will need millions of tons more meat than it does today but meeting that demand with animal products isn't sustainable the meat market is ripe for reinvention because when you think about it Francis Moore LePage wrote about this 40 years ago and died for a small planet animals are protein factories in Reverse we take a lot of plant matter put it into the bodies of animals and they convert it into a small amount of animal protein and the ratios are 10 or 12 or 13 pounds of grain to Bruce one pound of beef seven pounds of grain to produce one pound of pork three or four pounds so Bruce one pound of chicken there's tremendous waste and lost I mean the animals are emitting Heat they're keeping their organs going they're defecating there's all this energy loss if we ate more plants directly we would much more efficiently use the foodstuffs in the world and of course then there's the water issue I mean you could float a battleship on what a cow needs in terms of his or her water needs because there again they're emitting heat the body has needs for water and they're urinating a lot of it out as well so the west of the 20 inch rain line in the United States I mean irrigation is a big thing and you know I don't need to tell you in California what you're going through on the water issue there are companies that are now developing plant-based proteins that replicate the taste and texture of meat and provide equal or typically superior nutritional content as much or more protein more in the way of nutrients without the fat cholesterol hormones other chemicals that are now into the systems of these animals this is one company called V on meat you can see its logo on the upper right hand side the future of meat is meatless just as tasty so why shouldn't I mean if you can if you can just like fur if you can replicate if you can replicate the look of fur the style of it the quality what do you need to kill the animals if you can develop plant-based proteins that duplicate it with much less in the way of resource use and no animal cruelty it seems to me a very logical argument for us and the company that Josh started in its latest round raised 90 million I think they had a hundred and fifty million in offers for their series see investment round fastest-growing food company in the world ever the biggest companies Walmart Sodexo Compass Group all want this product because not only is it better in terms of nutrition and equivalent and tastes it's cheaper it makes sense I mean if you're putting all that energy into animals who inefficiently convert it to the product where you can just use the plants the energetics are obviously in favor of the more efficient use and that should be reflected in cost that's what's going on so that's why there's a real revolution that's going on right now and these are some of our different campaigns stopping extreme confinement ending puppy mills dealing with horse slaughter protecting marine mammals having anti-cruelty laws throughout the world ending the era of cosmetic and toxicity testing on animals and much more so we'd love for you guys to get involved we're at humane society org we'd love for you to become a member we'd love for you to sign up as a monthly donor but most important we want you to get involved because it's consumer activism that's driving the humane economy so thanks for listening to my discourse and appreciate your being here today happy to take any questions and so the the site that you showed with ivory you don't have had some like figurines not sort of thing I'm wondering what uses of ivory there are in the u.s. that it's a big important grass yeah the the ivory is used for a variety purpose used to be widely used with pianos and and other musical instruments but the Steinway and now Yamaha don't use ivory and it's mainly in trinkets little carved decorative items and China is the number one consumer in the US and the number two consumer China's own one consumed right in the US is the second largest consumer we're supporting a ballot initiative which is actually being financed principally by Paul Allen a co-founder of Microsoft this November in Washington state to ban any sale of ivory as well as the parts of nine other endangered animals we have a bill in California to ban the ivory trade here it's already through one chamber it's looking very positive and we're working with the US Fish and Wildlife Service on a national rule on the issue but there is kickback from folks who are in the antiques business music industry as well as the NRA because they want to shoot elephants or they want their members to be able to shoot elephants and import the ivory into the US so so if you go to our website and then you go to our state page you can find information on the bill here in California you can write to your lawmakers and get this done and then we want Governor Brown to sign this bill later in the year very important California is the biggest market with New York and we did pass a bill last year in New York to stop the trade in ivory their trinkets yep to think of these beautiful huge elephants being being killed as trinkets is there's something ironic about that why there isn't or maybe the reason I'm not aware of it and lobbying for controlling the breeding of dog sled breeders buddhist registry with a controlled breathing only on you know exist many aspects of it and also health issues that you know from interbreeding and unhealthy dogs and so on so forth it creates a lot of these rescue animals eventually – yeah you think economically there should be a cost borne by people who are breeding because they are contributing to a population problem that the rest of society is dealing with it's the reason you have Santa Clara County Animal Care and Control spending millions of dollars while you have private humane organizations caring for all these animals if you add up the cost it's a couple of billion dollars a year in our society but right now we treat everyone with essentially no tax on this on this behavior there have been attempts to have a fee for breeding but it's been resisted they're still in our country you know this great tension we have between liberty and justice and and I think that you know there are folks who say you know I'm responsible I'm doing it right I shouldn't be penalized and that has been a difficult thing to overcome in state legislatures I think what we're trying to do is normalize the discussion about spaying and neutering and about adoption and we're trying to attack with our shelter pet project advertising campaign which is a national advertising campaign the stigma associated with animal shelter animals that they're not problem animals it's usually a human problem that resulted in the animal being relinquished someone got divorced they moved they went to an apartment that wouldn't allow animals it's not the animals fault the animals not defective so there's this notion somehow that well the breeders animals are better get one of these puppy mill dogs is we do all the time because we raid them they're sick they're inbred there are all sorts of problems the mixed breed animals are actually much healthier because they have a much richer genetic diversity and it means they've got fewer of these chronic and hereditary problems that that plague certain breeds like Bulldogs they was pushed in faced they can't breathe very well dachshunds have this elongated back and they have back trouble German Shepherds have hip problems almost all of the breeds have a laundry that's the problem so when you get more diversity and you mix the breeds they have many fewer health problems some of the large breed dogs you know they can't live past seven or eight years I mean these are these are you know our creations of selective breeding and there are lots of physical problems that are borne by the consumer in terms of higher veterinary costs as well as the emotional pain of having to see your animal suffering or dying prematurely it's more has to do with marketing I found out that you know you're right but a lot of people still want purebred so what I found out is that people are not aware that you can get a purebred and rescue and there's many many pubert rescues and they have this notion that all dogs in rescuing Mix dogs it's mainly pit bulls and so on and they never go to even fight they don't know well they going to pay two thousand dollars for a purebred dog and I don't know they could have got one you know form a risk it's one of the many reasons why I want you to read my new book coming out because petfinder.com is part of this humane revolution petfinder.com loads pictures and information about available dogs and cats homeless dogs and cats you can get any kind of dog that you want by searching the website if you go to a physical brick-and-mortar shelter you may not find the animal you want even though one third of them are purebred in shelters but now you can find where the President Obama was wanted a Portuguese water dog he could have gone and pet finder and found a Portuguese water dog you don't need to go to a breeder and get any kind of dog that you want through this channel so you're right speaking of pitbulls I'm wondering if you could speak to any work it's being done about changing their very unfortunate and undeserved reputation yeah shelters well pitbulls are really not even a breed we call them pit bull-type dogs there are different kinds of dogs American savage or terrier and others and they definitely have been the victims of of stigma if you look back historically in our culture there were different dogs who are viewed as the most menacing and aggressive over time in the post slavery year of bloodhounds were viewed as the most vicious dogs you can see pictures of them and their depictions in popular culture and an art they were the vicious ones they were chasing slaves and trying to to get them back when I was a kid it was Doberman Pinschers there was also before that it was German shepherds there was a real crazed with Rottweilers for a while so pit bulls have been kind of dominant as the badass dog for the last 20 or 25 years and some of it really I went to a fascinating lecture from a guy who works at the k9 Research Center and you can see these popular media caricatures of the dogs that have really driven this phony impression of them and I don't know if any of you remember you know the Little Rascals but Petey the dog you know was a pit bull-type dog I mean they were the great American dog at one point there is a circumstance where some people who are not well behaved themselves get these dogs and then they color the behavior of the dogs and it's because of that sort of morphing of the dog based on human behavior that this reputation develops they are the most commonly used dogs in fighting rings but they were specifically bred and trained not to attack the people because they're in with their handlers when they're fighting and they were they were they were bred and and trained to attack other dogs but not to attack people so there are lots of convoluted parts of this the chairman of our board is a big pitbull enthusiast and he sleeps with three in his bed every night and we have a dogs in the office policy at the Humane Society no you do at Google as well which is fantastic we wrote a book about this dogs in the office and invoked Google's own policy and the dogs are so well behaved and and it's just the question of properly raising them I wanted to ask you specifically an issue happening right now around the New York Blood Center I know you wrote a letter to the New York Blood Center a few months ago and for those of you don't know maybe you can speak to it more eloquently than I but there was a chimpanzee colony in Liberia that's been used for biomedical research by the New York Blood Center for decades and near Blood Center has recently essentially abandoned them and and ceased all funding for their care so what can people the specific question I have is what can people like myself do to encourage nonprofit organizations or corporations that have hundreds of millions of dollars in funding to do the moral thing and yeah and and and meet their commitments well you articulated it very well thank you for for doing that thank you for following it I mean this is a case of someone creating a problem than passing the cost on to someone else so after the New York Blood Center which is a large charity a public health or any to charity that obviously does blood oriented work important warrant they had used chimps in research stopped using them had this colony of them in Liberia was supporting them to maintain their health and well-being as they had pledged to do a number of years ago is again if you use a chimpanzee this is what happens in film as well or commercials you know you see these cute infant or juvenile chimpanzees when they get to be seven or eight years old they've become too powerful to maintain they can't be used on set they live for 60 years so they dump them on to us and other animal welfare groups and chimp protective sweep to care for them for another 50 years talking about it costs on average seventeen thousand dollars to care for a chimp every year look at that times 50 years it's approaching a million dollars so where does a responsibility come in it kind of goes to your question I mean people create the problem then they dump it on the rest of us we need a fuller accounting of what's going on in our society we need a fuller accounting of factory farming I mean we think of this cheap meat where we have all these public health costs that are transferred to society in terms of heart disease and obesity we have public health risks in terms of antibiotic resistance bacteria because we're dosing these animals antibiotics they're dumping their manure and our streams in our lakes and they're poisoning fish and diminishing the recreational qualities of these of these of these water areas I mean on and on and on so the New York Blood Center is a charity just completely drop the ball and we're picking up the slack those shouldn't have to I'd say you know keep tabs on our website we're urging people to write to the Blood Center hold them accountable and I can assure you that we're not gonna let them get away with it we're gonna stick with the with the plan thank you I had a question about how you guys are working with veterinarians specifically for lab animal veterinarians and also food animal that's well we have a did we have a division called the Humane Society Veterinary Medical Association so we have about 7,000 vets or about 70 to 80 thousand vets in the u.s. most of them are small animal vets but there are categories of them there for mental that's lab animal vets Eklund that's and we're trying to get vets in a bigger leadership position on animal protection most vets historically worked for the industries that were causing harm to animals and they then internalized and then externalize their value system and they were part of the problem now with women now dominating veterinary school slots it used to be ninety ten male the female in vet schools now it's ninety ten females and with small animal vets caring for pets not associated with these industries there's a big revolution happening in the vet field we want to encourage it that's why we've got the Humane Society Veterinary Medical Association working so thank you all very much thanks for having me thanks everyone for taking time from here you're worth it please data thank you

3 thoughts on “Wayne Pacelle: "The Humane Economy" | Talks at Google

  1. Thanks Wayne for the great speech. Can't wait to get my hands on your book. I'm a monthly donor of the HSUS, of course.

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