WHICH IS NEXT MONDAY, PROMPTLY
AT 4:30 A.M. IN TONIGHT’S, MADE IN MASS,
HANDMADE APPAREL FOR YOUR DOG. MARIA: SESSION SELLING ALL
AROUND THE COUNTRY AND THE
WORLD. REPORTER: MEET MARLON. —
MERLIN. THIS LITTLE GUY WITH THE HUGE
PERSONALITY IS BEHIND PAWSITIV
ITY.>>I GOT MERLIN A FEW YEARS AGO
AND COULD NOT FIND ANYTHING COOL
FOR HIM. REPORTER: SO SHE DID SOMETHING
ABOUT IT AND THIS DOG APPAREL
COMPANY WAS BORN. REPORTER: IN JUST A FEW MONTHS
PAWSITIVITY CLAWED ITS WAY INTO
THE PET. APPAREL MARKET THEY HAVE SALES
IN 12 DIFFERENT COUNTRIES.>>THE FIRST YEAR HAS BEEN
CRAZY. REPORTER: WITH A BACKGROUND AS
AN EXECUTIVE IN THE HUMAN
APPAREL BUSINESS, REBECCA ROLLED
OUT HER NEW LEGGINGS.>>WE HIT IT WITH HEAT TO GET IT
WARMED UP. REPORTER: WITH THE EQUIPMENT SHE
HAD, THE TRANSITION INTO MAKING
COLLARS, LEASHES AND
NEOPRENE-FREE HARNESSES WITH A
PERFECT FIT.>>I WONDERED IF WE COULD ADAPT
OUR MACHINES TO MAKE COOL STUFF
FOR DOGS. REPORTER: SHE AND HER TEAM HAVE
BEEN PRINTING AND STITCHING
TOGETHER THESE HANDSTITCHED
LINES OF FASHION FORWARD CANINE
GEAR, BUT IT IS NOT JUST FOR
YOUR POOCH. PAWSITIVITY ALSO HAS A WAY TO
WEAR MATCHING OUTFITS.>>IS ABOUT A LIFESTYLE. WHY NOT MAKE SOMETHING GREAT
THAT EXPRESSES A LITTLE BIT OF
THE DOG’S PERSONALITY AND YOURS,
TOO. REPORTER: THIS MESSAGE IS HIS
COMPANY IS ABOUT MAKING APAWS-
ITIVE IMPACT IN THE COMMUNITY. THEY TEAMED UP WITH THE SEA
CONSERVANCY FOR TURTLES AND
SHARKS. PROCEEDS GO TO HELP THOSE
CHARITABLE ORGANIZATIONS.>>WE FEEL LIKE WE WILL MEASURE
OUR SUCCESS BY THE AMOUNT WE CAN
GIVE BACK AND I WILL AMPLIFY
ITSELF WHY CREATING AN EVEN
BIGGER COMMUNITY. REPORTER: THEY GIVE BACK AND
CONTINUE TO LOOK AT OTHER
CHARITIES FOCUSED ON BUT NOT
LIMI

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